"Unlimited monies are available for you to grab through online business, it's easy to start your online business today. What you need to do is set up a website and watches the money flow into your account".
Do you heard about the above statement before? Many online entrepreneurs do and start working on it by getting their website up and waiting with full of hopes to see the money "flying" into their account, but unfortunately, many are disappointed.
In fact, the above statement is true with one missing element between "set up a website" and "watch money flow into your account". The missing element is "Website Traffic". After you have getting your website up and before you are able to watch the money flow into your account, you need to put a lot of efforts in driving the traffic to your website.
If you are interested in online business and your goal is to become a success online entrepreneur, then it is important to know where does website traffic comes from.
According to research published by GVU (Graphic, Visualization and Usability Center), most users - novice, expert, young, old, male and female - find new websites from two main sources: hyperlinks and search engines. In average, about 60% of online users use search engines to find information from the internet. This means that most of traffic is generated through search engines; hence, if your website is ranked at high position by the search engines means that more people will find your website when they are looking for the product, service or information you provide at your website.
One of the key factors that determine your website has a good position in search engines is "back links", which are links provide by other websites to your website. When websites provide a link to your site, the search engines deem your site as valuable and this affects your position in the listings.
Pay Per Click (PPC) advertising & Search Engine Optimization (SEO) are among the two most popular methods to drive website traffic from search engines. PPC is the quickest way to get top position of the keyword search listed by in the search engine; as long as your bid price is higher than your competitors in your selected search keywords, your website will be ranked higher than theirs. But PPC is not the cheapest method and it may cost more than what you earn if you do not put some strategies in place.
While PPC advertising is the quickest way to drive website traffic from search engines to your website, SEO optimization for better placement in the search engines should be your ultimate goal to drive unlimited & free traffic to your website. One of the ways to optimize your website to be search engines friendly is by generating back links from other websites to your website. If your website is new, you may find it hard to get others website to contribute their links to you. But, there is one exception, whether your website is new or old, you can always generate back links through articles.
Article writing & submission is one the most effective and cheapest way to generate back links to your website while providing exposure on your products & services to millions of internet surfers who are looking for information. By writing short articles on the topic related to your website, products or services, you can offer these articles for other website owners or newsletter publishers to use by submitting them to article directories, forums or blogs. Publishers who use your articles for their ezines or websites will remain your bio information with 1 to 3 hyperlinks to your website. Article marketing is said to be a "One Stone Kills Two Birds" method that driving website traffic through hyperlinks at your articles while generating back links to your website for search engine optimization.
The success and failure of your internet business is determined by website traffic. Without the website traffic, nobody will ever find your website and your products or services will not get exposure to those people who are looking for it. Hence, optimizing your website properly for better placement in the search engines for driving natural website traffic is a technique that you should become familiar with and use to your advantage.