Many people begin their online road to riches dream by starting up a website and trying to sell a product they have created themselves. They may have written an e-book, recorded a cd of original songs, or knitted some lovely potholders with pictures of cats on them.
Enormous volumes of hype have been published with the claim that the internet is an easy, if not mindless, way to riches. The internet is now a global advertising grid, and millions of people surf each day for things they would like to buy, learn about, or discover. They search for the needle in the electronic haystack that suits their fancy for the moment. Shopping online has now become reasonably safe.
The first problem is, how will shoppers with a credit card and the urge to shop find your website? A count as of January1, 2005, suggested there may be as many as 11.5 billion public webpages published. That was just over a year ago at the time of this writing, so that number can only be much higher today. To expose your little website selling cat potholders to prospective customers may take a little a little work.
Search engines use complex algorithms (mathematical formulae) to determine if the content of a website matches its owners claims. Self-proclaimed experts who follow this route for exposure must research every day to ensure their success. The search engine companies themselves keep their algorithms secret to avoid unscrupulous marketers taking unfair advantage of the whole internet shopping and surfing experience.
So what is a potholder seller to do? Search engine experts can charge upwards of $25,000 to guarantee that your site might be the first to be found when someone enters a search. That