Analyzing your web traffic statistics can be an invaluable tool for a number of different reasons. But before you can make full use of this tool, you need to understand how to interpret the data.
Most web hosting companies will provide you with basic web traffic information that you then have to interpret and make pertinent use of. However, the data you receive from your host company can be overwhelming if you don't understand how to apply it to your particular business and website. Let's start by examining the most basic data - the
average visitors to your site on a daily, weekly, and monthly basis.
These figures are the most accurate measure of your website's activity. It would appear on the surface that the more traffic you see recorded, the better you can assume your website is doing, but this is an inaccurate
perception. You must also look at the behavior of your visitors once they come to your website to accurately gauge the effectiveness of your site.
There is often a great misconception about what is commonly known as "hits" and what is really effective, quality traffic to your site. Hits simply means the number of information requests received by the server. If you think about the fact that a hit can simply equate to the number of graphics per page, you will get an idea of how overblown the concept of hits can be. For example, if your homepage has 15 graphics on it, the server records this as 15 hits, when in reality we are talking about a single visitor checking out a single page on your site. As you can see, hits are not useful in analyzing your website traffic.
The more visitors that come to your website, the more accurate your interpretation will become. The greater the traffic is to your website, the more precise your analysis will be of overall trends in visitor behavior. The smaller the number of visitors, the more a few anomalous visitors
can distort the analysis.
The aim is to use the web traffic statistics to figure out how well or how poorly your site is working for your visitors. One way to determine this is to find out how long on average your visitors spend on your site. If the time
spent is relatively brief, it usually indicates an underlying problem. Then the challenge is to figure out what that problem is.
It could be that your keywords are directing the wrong type of visitors to your website, or that your graphics are confusing or intimidating, causing the visitor to exit rapidly. Use the knowledge of how much time visitors are
spending on your site to pinpoint specific problems, and after you fix those problems, continue to use time spent as a gauge of how effective your fix has been.
Additionally, web traffic stats can help you determine effective and ineffective areas of your website. If you have a page that you believe is important, but visitors are exiting it rapidly, that page needs attention. You could, for example, consider improving the link to this page by making the link more noticeable and enticing, or you could improve the look of the page or the ease that your visitors can access the necessary information on that page.
If, on the other hand, you notice that visitors are spending a lot of time on pages that you think are less important, you might consider moving some of your sales copy and marketing focus to that particular page.
As you can see, these statistics will reveal vital information about the effectiveness of individual pages, and visitor habits and motivation. This is essential information to any successful Internet marketing campaign.
Your website undoubtedly has exit pages, such as a final order or contact form. This is a page you can expect your visitor to exit rapidly. However, not every visitor to your site is going to find exactly what he or she is looking
for, so statistics may show you a number of different exit pages. This is normal unless you notice a exit trend on a particular page that is not intended as an exit page. In the case that a significant percentage of visitors are exiting your website on a page not designed for that
purpose, you must closely examine that particular page to discern what the problem is. Once you pinpoint potential weaknesses on that page, minor modifications in content or graphic may have a significant impact on the keeping visitors moving through your site instead of exiting at the
wrong page.
After you have analyzed your visitor statistics, it's time to turn to your keywords and phrases. Notice if particular keywords are directing a specific type of visitor to your site. The more targeted the visitor - meaning that they find what they are looking for on your site, and even better, fill out your contact form or make a purchase - the more valuable that keyword is.
However, if you find a large number of visitors are being directed - or should I say misdirected - to your site by a particular keyword or phrase, that keyword demands adjustment. Keywords are vital to bringing quality visitors to your site who are ready to do business with you. Close analysis of the keywords your visitors are using to find your site will give you a vital understanding of your visitor's needs and motivations.
Finally, if you notice that users are finding your website by typing in your company name, break open the champagne! It means you have achieved a significant level of brand recognition, and this is a sure sign of burgeoning success.
Sunday, May 31, 2009
Don
Almost anyone can create a website these days, but only a select few will be able to maintain enough traffic for their site to be considered successful. Maintaining and increasing traffic to your website may not be a priority if you only have your website for personal purposes. If you run your business through your website however, increasing traffic can mean a world of difference. Chances are if you are on a tight budget, advertising is not a great option for you. There are ways to advertise your website without paying any fees. One great way to get your website address out there is through a blog. There are several ways to use a blog to increase website traffic. Take a look below to get a few ideas that will help you get started.
Before you begin, you will need to decide whether you want to create your own blog, or utilize the blogs of others for your task. There are advantages to both methods. Creating your own blog can be a lot of fun, but it also takes a little time. There are several great websites that offer free blogs to those who choose to create their own. The free websites often have extremely simple steps to use that will help you get your blog rolling right away, allowing even those with limited computer skills to create a blog in less than an hour. You may want to read on to see which methods of blog use you want to try before determining whether you want your own blog or not.
One of the best ways to increase traffic to your website using a blog is by using search terms. This can be done in several ways; however you probably will want to create your own blog for these. To utilize search terms, you need to post them on your blog or throughout articles on your blog. For example, if your website is about fishing and you want to target fishermen, then you can post articles containing fishing terms on your blog. You can even simply post lists of fishing terms on your blog as well. When fishermen get online and do searches for these terms, chances are they will be led to a link to your blog. At that point, you will need to also post many links to your fishing website. This will possibly draw the fishermen in and get them to click on the link to your website. When using the search engine approach, you will need to find software that allows you to see exactly which search engines are most popular. Then you can cater your search engine lists and articles to fit the most popular words. Blogs are perfect for search engine terms and articles because you can literally post anything you want on a blog without it being inappropriate. Even professional websites use this approach and it has been found to be one of the most effective out there. Not to mention, it is free for you to utilize.
Another way to use a blog to increase traffic to your website is simply by posting. This can be done on other blogs that you read as well. In the comments area, you can post a response to blogs you read that includes your website link. This should only be done when you are writing a legitimate comment however. Otherwise, if you simply use the comment line for your personal ad space, you will deter many people from clicking on your link due to it being considered rude. Just read as many blogs a day as you can, make legitimate comments, and include your website link in your signature. This is a fast way to get an increase in traffic.
No matter if you want to use your own blog or someone else
Before you begin, you will need to decide whether you want to create your own blog, or utilize the blogs of others for your task. There are advantages to both methods. Creating your own blog can be a lot of fun, but it also takes a little time. There are several great websites that offer free blogs to those who choose to create their own. The free websites often have extremely simple steps to use that will help you get your blog rolling right away, allowing even those with limited computer skills to create a blog in less than an hour. You may want to read on to see which methods of blog use you want to try before determining whether you want your own blog or not.
One of the best ways to increase traffic to your website using a blog is by using search terms. This can be done in several ways; however you probably will want to create your own blog for these. To utilize search terms, you need to post them on your blog or throughout articles on your blog. For example, if your website is about fishing and you want to target fishermen, then you can post articles containing fishing terms on your blog. You can even simply post lists of fishing terms on your blog as well. When fishermen get online and do searches for these terms, chances are they will be led to a link to your blog. At that point, you will need to also post many links to your fishing website. This will possibly draw the fishermen in and get them to click on the link to your website. When using the search engine approach, you will need to find software that allows you to see exactly which search engines are most popular. Then you can cater your search engine lists and articles to fit the most popular words. Blogs are perfect for search engine terms and articles because you can literally post anything you want on a blog without it being inappropriate. Even professional websites use this approach and it has been found to be one of the most effective out there. Not to mention, it is free for you to utilize.
Another way to use a blog to increase traffic to your website is simply by posting. This can be done on other blogs that you read as well. In the comments area, you can post a response to blogs you read that includes your website link. This should only be done when you are writing a legitimate comment however. Otherwise, if you simply use the comment line for your personal ad space, you will deter many people from clicking on your link due to it being considered rude. Just read as many blogs a day as you can, make legitimate comments, and include your website link in your signature. This is a fast way to get an increase in traffic.
No matter if you want to use your own blog or someone else
Saturday, May 30, 2009
Double Profits With Same Website Traffic
Every serious online business owner eats, sleeps and breaths targeted traffic to their website.
They spend the most money and time trying to attract first-time visitors to their sites in hopes of generating new sales and subscribers.
But, believe it or not, it
They spend the most money and time trying to attract first-time visitors to their sites in hopes of generating new sales and subscribers.
But, believe it or not, it
How to explode traffic to your website for free
You know, almost everybody nowadays owns a website. But what good is it when NOBODY, and I mean NOBODY, knows about it?. You could tell your friends and familybout it and surely they way pay it a visit, but that will basically be all.
What you want is traffic, thousands of hits per day. Maybe you have some affiliate links on your site and hope to make a few bucks off it. Or maybe you got a blog and want loads of people to join in your discussion.
One option is to pay an advertising company a few hundred dollars to do the job, or you can join Adwords from Google Inc to help you out, but this all cost money. What I am about to reveal to you, will cost you absolutely nothing at all. It will only cost you your time and effort.
Ask yourself the following question. DO I REALLY, REALLY WANT TRAFFIC?. If your answer is YES my friend, you need to build backlinks to your website or blog. And not just backlinks. ONEWAY BACKLINKS. The search-engines will love you for it.
Why is it so important to have backlinks?
You see, when the search engine spiders crawl these websites, they will most definately find your link and crawl your site. So every website on which the search engine spider finds your link, it will basically be forced to crawl your site as the link on those sites points the spiders in your direction. Those backlinks are actually votes for your site from the other sites and in no time you will see that are starting to get more traffic to your site.
The higher the pagerank of a site, the better it will be for your website. Some people reason that you should not submit your site to websites with a low or zero pagerank. That's kinda funny, cause did'nt we all start at pagerank zero? The site with your backlink on it might be PR 0 today, but what about next week, next month, or next year? Then you'll feel sorry for yourself, because then they might not even accept links anymore, cause their PR0 went up to PR7!!
So what can you do to get these free backlinks? You just have to write one article about any topic you are good at. Then join as much as possible Article Directories and submit your article there. Rlly, it's free to join them. There's literally thousands of these directories on the net. Some will accept your article, while others might decline it. But the bottom line is, those who accept it, is giving you valuable backlinks to your website, which automatically creates free traffic.
My friend, act now ! It's never too late. Just google around for free submission directories. You will find thousands of them.
One more thing. You are free to use this article on your website provided that it stays unaltered and the links in the resourcebox is live, search-engine friendly links.
DO NOT STEAL. IT IS NOT WORTH IT.
What you want is traffic, thousands of hits per day. Maybe you have some affiliate links on your site and hope to make a few bucks off it. Or maybe you got a blog and want loads of people to join in your discussion.
One option is to pay an advertising company a few hundred dollars to do the job, or you can join Adwords from Google Inc to help you out, but this all cost money. What I am about to reveal to you, will cost you absolutely nothing at all. It will only cost you your time and effort.
Ask yourself the following question. DO I REALLY, REALLY WANT TRAFFIC?. If your answer is YES my friend, you need to build backlinks to your website or blog. And not just backlinks. ONEWAY BACKLINKS. The search-engines will love you for it.
Why is it so important to have backlinks?
You see, when the search engine spiders crawl these websites, they will most definately find your link and crawl your site. So every website on which the search engine spider finds your link, it will basically be forced to crawl your site as the link on those sites points the spiders in your direction. Those backlinks are actually votes for your site from the other sites and in no time you will see that are starting to get more traffic to your site.
The higher the pagerank of a site, the better it will be for your website. Some people reason that you should not submit your site to websites with a low or zero pagerank. That's kinda funny, cause did'nt we all start at pagerank zero? The site with your backlink on it might be PR 0 today, but what about next week, next month, or next year? Then you'll feel sorry for yourself, because then they might not even accept links anymore, cause their PR0 went up to PR7!!
So what can you do to get these free backlinks? You just have to write one article about any topic you are good at. Then join as much as possible Article Directories and submit your article there. Rlly, it's free to join them. There's literally thousands of these directories on the net. Some will accept your article, while others might decline it. But the bottom line is, those who accept it, is giving you valuable backlinks to your website, which automatically creates free traffic.
My friend, act now ! It's never too late. Just google around for free submission directories. You will find thousands of them.
One more thing. You are free to use this article on your website provided that it stays unaltered and the links in the resourcebox is live, search-engine friendly links.
DO NOT STEAL. IT IS NOT WORTH IT.
How To Increase Traffic To Your Website: Increasing Sales With More Traffic
When all is said and done, the marketing principles that apply in the brick and mortar world have similar applications in cyberspace, on the Internet and World Wide Web. In other words, many of the marketing goals that apply to doing business in the brick and mortar world are equally applicable in cyberspace and on the Net.
For example, in the brick and mortar world, one of the keys to ensuring that your business will survive is developing methods through which you can bring customers to your real world store. The same principle holds true on the Net as well. In order for your Internet based business to thrive, you need to drive business to your Internet website. You need to increase traffic to your Internet website.
One method that you can utilize to increase traffic to your website is search engine optimization of SEO. SEO is the marketing tool through which you increase your ranking level on search engine search results. For example, if you are able to initiate and implement a strong SEO program, you will be able to take a position towards the top of particular search engine results. By being at the top of search engine search results, you will have more people clicking on the search result link to your website. You will end up with more traffic to your website.
As a general rule, increased traffic to your website necessarily results in an increase in the number of customers or clients doing business with your business enterprise. More business means more sales. More sales translates into more revenue for your business. And, ultimately, an increase in revenue results in more profits for and from your web-based business enterprise over the course of the long term.
In regard to SEO programs, you might want to consult with an SEO professional. There are now qualified, reputable and reliable men and women who are in business in this day and age providing to people specific marketing plans that center on SEO. These people can assist you in developing an SEO program that will increase traffic to the website of your Internet based business. Again, as has been mentioned, solid SEO and increased traffic to your business website will result in an increase in revenue and an increase in profits for your online business venture. You will enjoy true online business success today
For example, in the brick and mortar world, one of the keys to ensuring that your business will survive is developing methods through which you can bring customers to your real world store. The same principle holds true on the Net as well. In order for your Internet based business to thrive, you need to drive business to your Internet website. You need to increase traffic to your Internet website.
One method that you can utilize to increase traffic to your website is search engine optimization of SEO. SEO is the marketing tool through which you increase your ranking level on search engine search results. For example, if you are able to initiate and implement a strong SEO program, you will be able to take a position towards the top of particular search engine results. By being at the top of search engine search results, you will have more people clicking on the search result link to your website. You will end up with more traffic to your website.
As a general rule, increased traffic to your website necessarily results in an increase in the number of customers or clients doing business with your business enterprise. More business means more sales. More sales translates into more revenue for your business. And, ultimately, an increase in revenue results in more profits for and from your web-based business enterprise over the course of the long term.
In regard to SEO programs, you might want to consult with an SEO professional. There are now qualified, reputable and reliable men and women who are in business in this day and age providing to people specific marketing plans that center on SEO. These people can assist you in developing an SEO program that will increase traffic to the website of your Internet based business. Again, as has been mentioned, solid SEO and increased traffic to your business website will result in an increase in revenue and an increase in profits for your online business venture. You will enjoy true online business success today
Friday, May 29, 2009
How to create a high traffic website
Ok, so your site is now live and you still haven't seen any traffic whatsoever to your website. Although getting your site in the search engines can be frustrating it is worth it. All you need is time, patience, and a little bit of preparation. Lets start of by talking about the meta tags. Although most major search engines don't look at the meta tags for keywords they magnify the title and description tags and base their entire categorization off of them. You will want to make certain that every page has both the title and description tags filled in and be sure to use you major keyword phrases in both the title and description. Every page in your website should have it's own unique title and descriptions.
When designing a site the first thing to always remember is to create the site for the user not for search engines, but as a disclaimer also be aware of proper search engine practices.
1. Content is king:
When developing a site keep in mind that search engines crawl sites for content. So your site has better chances of gaining
more attention with mountains of original content.
2. Develop Strategic Relationships And Reciprocal Links:
Search engines rank a site by many methods but one of the most important pieces of criteria for any site is the number of websites that point back to it aka backlinks. Do you know of sites that are similar to yours but not a competitor? If so, you should contact the webmaster and see if they would be interested in exchanging links with you. Also you can join many free text link exchanges aka reciprocal links. Both of these methods will enhance your backlinks expediential, and since this is single handedly the most important part of receiving traffic you will want to take your time and do it correctly. Yet another way of achieving backlinks is through forums, and blogs. Join Email Discussion Groups, Forums, Ezines, And News Groups while placing your websites link in your signature can create a lot of attention and will also get spidered by the search engines. Although search engines are the ultimate goal with your back-linking you will be pleased to see traffic start rolling in from others sites that you have left links on.
It is believed by many that the major search engines use a tactic to prevent search spam called "sandboxing" this in short means a waiting period before they will index your site on their search engine. Although this is very controversial it is also one of the reasons why you need to find sites that are out of the "sandbox" who will link to you. Typically the sandboxing will last from 3 to 6 months.
4. Watch and wait, only make one change at a time:
Measure the Progress of your site and how much traffic is coming in, and whenever you make any changes be sure to make them one at a time. If you make to many changes at once you could be undoing all your hard work and efforts and find your website slipping in the engines. The key to this step is definitely patience.
5. Add Fresh Content Often:
It may not appear that the search engines are watching your site but they probably are. Some of the things they look for in a site as time goes on is the activity level of your site. If you developed a site 1 year ago and have not made a single update or even added a new page to the site it will start to fall in the search engine as other sites take your place. In reverse if you continually add new pages to your site this can help your site rise in rank replacing the stale sites. This doesn't mean that you need to add a new page every day but try this even once a month and you will be surprised at the results.
6. Telling the media that you have a site:
Press Releases can bring in very targeted interest to your site as well as creating backlinks for you throughout high traffic sites. When you are writing a Press Release do not spam them with a cheap article loaded with links, it will only get thrown out. The best way to write a press release is to find something interesting in your business that has never been addressed by other companies. Some examples topics would be: do you have an interesting or dangerous job, does your website offer something strange or unusual, have you uncovered a way to make life more time efficient, easier, or do you have a product or service that will save others money. If you focus your Press Release on these criteria and only make a short reference to your site with only one or two links max you will see other news sites pick up your story and you may even gain enough momentum and popularity that television, radio, and newspapers want to interview you.
When designing a site the first thing to always remember is to create the site for the user not for search engines, but as a disclaimer also be aware of proper search engine practices.
1. Content is king:
When developing a site keep in mind that search engines crawl sites for content. So your site has better chances of gaining
more attention with mountains of original content.
2. Develop Strategic Relationships And Reciprocal Links:
Search engines rank a site by many methods but one of the most important pieces of criteria for any site is the number of websites that point back to it aka backlinks. Do you know of sites that are similar to yours but not a competitor? If so, you should contact the webmaster and see if they would be interested in exchanging links with you. Also you can join many free text link exchanges aka reciprocal links. Both of these methods will enhance your backlinks expediential, and since this is single handedly the most important part of receiving traffic you will want to take your time and do it correctly. Yet another way of achieving backlinks is through forums, and blogs. Join Email Discussion Groups, Forums, Ezines, And News Groups while placing your websites link in your signature can create a lot of attention and will also get spidered by the search engines. Although search engines are the ultimate goal with your back-linking you will be pleased to see traffic start rolling in from others sites that you have left links on.
It is believed by many that the major search engines use a tactic to prevent search spam called "sandboxing" this in short means a waiting period before they will index your site on their search engine. Although this is very controversial it is also one of the reasons why you need to find sites that are out of the "sandbox" who will link to you. Typically the sandboxing will last from 3 to 6 months.
4. Watch and wait, only make one change at a time:
Measure the Progress of your site and how much traffic is coming in, and whenever you make any changes be sure to make them one at a time. If you make to many changes at once you could be undoing all your hard work and efforts and find your website slipping in the engines. The key to this step is definitely patience.
5. Add Fresh Content Often:
It may not appear that the search engines are watching your site but they probably are. Some of the things they look for in a site as time goes on is the activity level of your site. If you developed a site 1 year ago and have not made a single update or even added a new page to the site it will start to fall in the search engine as other sites take your place. In reverse if you continually add new pages to your site this can help your site rise in rank replacing the stale sites. This doesn't mean that you need to add a new page every day but try this even once a month and you will be surprised at the results.
6. Telling the media that you have a site:
Press Releases can bring in very targeted interest to your site as well as creating backlinks for you throughout high traffic sites. When you are writing a Press Release do not spam them with a cheap article loaded with links, it will only get thrown out. The best way to write a press release is to find something interesting in your business that has never been addressed by other companies. Some examples topics would be: do you have an interesting or dangerous job, does your website offer something strange or unusual, have you uncovered a way to make life more time efficient, easier, or do you have a product or service that will save others money. If you focus your Press Release on these criteria and only make a short reference to your site with only one or two links max you will see other news sites pick up your story and you may even gain enough momentum and popularity that television, radio, and newspapers want to interview you.
How To Attract Targeted Traffic To Your Website
You may have the mentality required to succeed in any online business. You may have all the knowledge required to convert visitors to sales. You may have all the tools required to build your online business, including a unique and amazing website which could make lots of money for you and make your dreams come true. But one thing you need to know, all these would only happens if you understand how to attract visitors to your website.
Getting visitors to see your website is not so easy because there are competitors anywhere waiting to beat you. With all the websites competing among the internet, how would you be able to stand out?
Here are some tips to drive targeted visitors to your site:
1. Search Engines
The first thing you need do is to submit your website to search engines. search engine traffic is free and highly targeted, they should not be neglected by all means. Once a website is on the top position of the search result, it is easily accessible to anyone who wants to see it. In order to have a top search engine ranking, a proven way is by creating good link popularity, and optimizing your webpages for the right keywords.
2. Exchange Links
Another method to attract targeted visitors to your website is by exchanging links with other websites. You can search sites that are related to your site
Getting visitors to see your website is not so easy because there are competitors anywhere waiting to beat you. With all the websites competing among the internet, how would you be able to stand out?
Here are some tips to drive targeted visitors to your site:
1. Search Engines
The first thing you need do is to submit your website to search engines. search engine traffic is free and highly targeted, they should not be neglected by all means. Once a website is on the top position of the search result, it is easily accessible to anyone who wants to see it. In order to have a top search engine ranking, a proven way is by creating good link popularity, and optimizing your webpages for the right keywords.
2. Exchange Links
Another method to attract targeted visitors to your website is by exchanging links with other websites. You can search sites that are related to your site
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